CUNA Mutual Group Launches TruStage
Insurance Products and Programs
companies of CUNA Mutual Group to create TruStage™ insurance products and programs — a new
brand designed especially for credit union members. With its yellow and gray logo, the TruStage brand
brings a relevant, consistent approach across a variety of products and marketing channels, enhancing
the member experience.
TruStage insurance products are made available through CUNA Mutual Group’s MemberCONNECT®
Program, a co-branded marketing solution helping credit unions make insurance coverage available to
members. Currently, more than 13 million members are protected by the Accidental Death and
Dismemberment (AD&D), Life and Auto & Home insurance products and programs that will now bear
the TruStage name.
Extensive testing and research with credit unions and members went into developing the brand.
Consumer insights revealed that people find insurance confusing and seek an insurance partner that is
genuine, straightforward and provides real value. When tested with consumers, the TruStage brand
resonated with credit union members and compared favorably to major insurance brands.
A commitment to support credit unions in serving their members underlies the company’s decision to
bring the TruStage brand to the market. As trusted advisors, credit unions are in a unique position to
make a difference in members’ lives during challenging times by making the right insurance protection
available. The MemberCONNECT Program and TruStage brand represent a valuable opportunity for
credit unions to provide an exceptional member experience, deepen member relationships and add
non-interest income to their bottom line.
For more information, credit unions can contact their Sales Executive at 800.356.2644
or visit www.cunamutual.com/protectmore